Cookie Policy

Last updated: 01/11/2025

This Cookie Policy explains how Charlotte Wilding Consulting (“we”, “us”, “our”) uses cookies and similar technologies on
wildingconsulting.co.uk. It should be read together with our
Privacy Policy. Where required by law, we will obtain your consent before placing
non-essential cookies on your device.

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work
or work more efficiently, as well as to provide information to the site owners. Similar technologies include pixels, tags and local storage.

How we use cookies

We use cookies to:

Make our website function properly and securely.
Remember your choices (e.g., cookie preferences).
Understand how visitors use our site so we can improve performance and content (analytics, if enabled).
Measure the effectiveness of pages and improve user experience.

Your cookie choices

You can change or withdraw your cookie consent at any time by clicking the “Cookie Settings” link on the bottom left of any page on our website.
You can also manage cookies via your browser settings. Please note that blocking some types of cookies may impact your experience of the site.

Types of cookies we use

1) Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions
made by you such as setting your privacy preferences, logging in, or filling in forms. These cookies do not store personally identifiable information.

Examples: session identifier, security and load-balancing cookies, consent preference cookie.
Consent required: No (PECR exemption for strictly necessary cookies).

2) Performance/analytics cookies

These cookies help us understand how visitors interact with the site by collecting and reporting information anonymously (e.g., page views,
time on page, referring URLs). This helps us improve content and usability.

Examples: Google Analytics 4 (GA4) cookies or similar analytics tools.
Consent required: Yes (non-essential cookies).

3) Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation, such as remembering your preferences or improving forms.
If you do not allow these cookies, some or all of these services may not function properly.

Examples: preference storage, form assistance, embedded content helpers.
Consent required: Yes, where not strictly necessary.

4) Advertising/targeting cookies

These cookies may be set by us or third parties to build a profile of your interests and show you relevant content on other sites.
They do not store directly personal information, but are based on uniquely identifying your browser and internet device.

Examples: advertising pixels or social media tags.
Consent required: Yes.

Cookies we may set

The specific cookies in use may vary over time. Non-essential cookies will only be set with your consent via the cookie banner or settings panel.

Third-party cookies

Some cookies are placed by third-party services that appear on our pages, such as embedded content, analytics providers, or social media platforms.
These providers may set their own cookies and process data for their purposes. We recommend reviewing their privacy policies for details.

International transfers

Some cookie-related data may be processed outside the UK (and EEA) by our analytics or service providers. Where this occurs, we ensure appropriate safeguards are in place,
such as adequacy regulations or Standard Contractual Clauses with the UK Addendum and additional measures where necessary.

Retention

Cookies have their own lifespans, shown in the table above where applicable. Data derived from cookies is retained only as long as necessary for the stated purposes
and in line with our Privacy Policy.

How to manage cookies

On our site: Change or withdraw your consent at any time by clicking the “Cookie Settings” link on the bottom left of any page.
In your browser: Most browsers let you refuse or delete cookies via settings. For details, visit your browser’s help pages.
Opt-out tools: Some analytics providers offer their own opt-out mechanisms (e.g., Google’s opt-out tools).

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our services. Please review it periodically.
The “Last updated” date at the top indicates when it was last revised.

Contact us

If you have questions about our use of cookies, please contact:

Charlotte Wilding Consulting
Telephone: 0333 050 7388
Email: Please use the form on this page.
Website: wildingconsulting.co.uk